Hawaiʻi Business Magazine – Hawaiʻi’s People Stay True
Brand loyalty is strong in the Islands, but give a customer a bad experience and they may never forget or forgive.
“From right here, I can see one, two, three, four, five banks outside my window,” says Dennis Christianson, partner/CEO of Anthology Marketing Group, from his downtown Honolulu office.
“Why does somebody decide they’re going to go to this one instead of that one?” he asks. “They all basically have the same services and they all have basically the same kinds of products and the same kinds of people working on them, and they are literally on the same street corner.”
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